Essays
I write about what interests me in product design: design systems, product thinking and the ideas behind how we work.
Component Is a Vegetable Word
Design and engineering use 'component' to mean different things. That imprecision has a real cost, and naming it changes how you build.
September 1, 2026
The Design Principle You Defended Last Week Probably Wasn't Science. Neither Was Mine.
Design conventions like the three-click rule and the golden ratio feel scientific, but the evidence rarely holds up. Here's what that costs you.
August 10, 2026
Skeletons and Loadings Have Everything to Do With Elevators and Minecraft
A convention that the design community adopted without ever testing it.
May 25, 2026